Magnets for Her Majesty
Not every theatrical reveal lends itself perfectly to Electro Kabuki, though most do. But this high-profile event, staged by our very good friends at FE UK Ltd, demanded a perfect reveal for a new war memorial sculpture in London’s Victoria Embankment Gardens to be unveiled by The Queen.
The drape covering the sculpture needed to drop to the ground for the reveal, with the world’s press watching and beneath the gaze of 2500 military veterans. No pressure there, then!
FE UK chose an approach similar to one they used before (on a statue of Ronald Reagan). At that time, they came to us at Magnet Schultz Ltd to source electro-permanent magnets and successfully used these to reveal the US President. They came back to us again, because “we’re the boys!”
The electro-permanent magnets we delivered to FE UK are from the same range of units we use inside the Electro Kabuki module. With that engineering pedigree, everyone knows they’re completely reliable and more than fit for purpose. In this installation, the magnets were used to hold the royal blue drape that covered the bronze memorial medallion, itself supported by two monoliths of Portland Stone by renowned sculptor Paul Day. We agree that an Electro Kabuki module would have looked too conspicuous.
The drape duly fell to the ground on command, as Her Majesty pressed the release button mounted on a small wooden podium alongside the towering sculpture. A fine outcome for everyone.
Watch the BBC News footage here: http://www.bbc.co.uk/news/uk-39202897